Rasasi Perfumes, a leading Oriental fragrance brand across the GCC region, has opened six new outlets in the UAE as part of an expansion strategy to tap the burgeoning market on track to touch Dh1.12 billion ($305 million) by 2017.

In year 2014, the company plans to add more than 20 outlets across the GCC.

The outlets follow Rasasi’s new look format aimed at enhancing customer experience within an elegant and sophisticated retail setting, a statement said.

 Though following latest retail trends, the ambience within Rasasi’s new stores are very contemporary yet Arabesque and true to the spirit of Rasasi as a leading Oriental brand. The sophisticated clutter free ambience enhancing merchandising has been highly appreciated by the loyal discerning customers of the brand, according to the statement.

Offering the finest collection of finished sprays, exquisite fragrances, concentrated oils and loose products, Rasasi, has carved a niche for itself with a network of standalone outlets across the GCC.

Salim Kalsekar, managing director of Rasasi Perfumes, said: “The growing economic prosperity in the GCC, together with increased demand for modern oriental fragrances in the UAE, has actually driven the growth of our brand across the country.”

“UAE as one of the fastest growing perfumes markets in the world continues to remain a key strategic market for the brand. We have extended our presence with six new outlets and we remain committed to future investments,” he added.

Rasasi’s business has grown steadily since its inception nearly four decades ago. The brand operates over 161 stores across the GCC region. – TradeArabia News Service