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The Afifa Abaya

Indian fashion brand SHREE unveils Afifa abaya collection

DUBAI, April 8, 2024

Contemporary Indian fashion brand SHREE has unveiled its latest offering, the Afifa Elegant Abaya Collection, across its stores in the UAE.
 
Drawing inspiration from the tranquil landscapes of the desert, the "Elegant Oasis" theme of Afifa embodies the essence of calmness and grace. Soft, flowing fabrics in soothing shades like sand, sage green, and dusty blue form the canvas for this exquisite collection, said the company in a statement. 
 
Intricate embellishments reminiscent of desert flora and fauna, such as delicate embroidery and shimmering beadwork, further enhance the allure of these garments, evoking the ethereal beauty of desert living.
 
One of the highlights of the Afifa collection is the use of premium Korean Nida fabric, renowned for its exceptional quality and luxurious feel. This fabric not only ensures unparalleled comfort but also adds a touch of opulence to every garment. 
 
“Today marks a significant milestone in our journey as we proudly unveil our very first Afifa Abaya collection by SHREE. This collection embodies elegance, cultural respect and contemporary style. At the heart of SHREE, we believe in celebrating diversity and inclusivity, and this launch reaffirms our commitment to honouring different cultures and traditions through ethnic wearm," remarked Sheetal Kapoor, the founder of the brand.
 
"We are excited to offer our customers a blend of tradition and modernity, empowering them to embrace their unique identities with confidence and grace,” she stated.
 
"With the new Afifa collection, we aimed to create pieces that not only showcase traditional elegance but also resonate with the modern woman's sense of style. We believe that our customers will appreciate the fusion of serene desert aesthetics with premium craftsmanship, making each piece a true work of art," said Kapoor.
 
In addition to the Abaya collection, this season, SHREE is also showcasing an array of printed tunics and kurtas, she added.-TradeArabia News Service



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