Universal Studios Dubailand, a member of Tatweer Dubai, has signed a strategic agreement with Sesame Workshop, creators and producers of the award-winning global children’s television series Sesame Street.

The plan is to develop and build three unique Sesame Street-themed entertainment venues for the first Universal Studios theme park in the Middle East.

At the centre of this partnership between the two unparalleled global brands will be three Sesame Street attractions within the Park’s whimsical Surf City area.

Anchored by Sesame Street 4-D Movie Magic, a technologically advanced multi-dimensional sensory experience exploring the magic of movie making,  the development will feature the much-loved Sesame Street characters Big Bird, Elmo, Cookie Monster, Bert, Ernie, Oscar the Grouch, Grover and Prairie Dawn.

Presented in a multi-sensory state-of-the-art 400-seat theatre, fitted with cutting edge motion base technology, Sesame Street 4-D Movie Magic will allow guests to not only see and hear this remarkable attraction, but also simultaneously be immersed in the feelings and smells of the action right from their own seats.

'Our collaboration with Universal Studios has allowed us to design and build an extraordinary family destination in the region. Our new partnership with Sesame Workshop will enable us to deliver incomparable family entertainment featuring the legendary Sesame Street experience,' stated Khalid Al Malik, chief of Tatweer Dubai.

'The trio of new Sesame venues, including the anchor attraction Sesame Street 4-D Movie Magic, are examples of the tremendous rewards to be realized from working with a creative international powerhouse such as Sesame Workshop,' added Tom Williams, chairman and CEO, Universal Parks & Resorts.

“We are thrilled to partner with Universal Studios Dubailand to create a new home for Big Bird and all his friends. The park offers a remarkable opportunity to share all the laughter and learning of Sesame Street with the people of the UAE and visiting guests from around the world,” said Gary E Knell, president and CEO, Sesame Workshop.

The international adaptation of Sesame Street began in the early 1970’s and programming in the Middle East began in Kuwait in 1979, with Iftah Ya Simsim, the first Sesame Street co-production in Arabic. Since then, local versions of Sesame Street have been produced in Palestine, Jordan and Egypt, among two dozen other countries.

In addition to Sesame Street 4-D Movie Magic, a Sesame Street themed carousel and live stage show will immerse Park guests in Sesame Street’s unique brand of family friendly entertainment, while Elmo’s Emporium will offer a selection of Sesame Street merchandise.

Universal Studios Dubailand, now under construction, promises visitors from around the globe an extraordinary opportunity to literally Ride The Movies.

The Park’s awe-inspiring rides and attractions will feature up-to-the-minute technology and leading edge special effects designed to transport visitors into the middle of their favorite blockbuster motion pictures.

Universal Studios Dubailand will join the family of world-renowned Universal Studios Theme Park Resorts in Universal City, California; Orlando, Florida; Osaka, Japan; and Singapore (under construction).-TradeArabia News Service