Best Western, the world’s largest hotel chain, has been named the best mid-range hotel brand for the sixth consecutive year at the TTG Travel Awards in Bangkok.

Selected by the readers of leading travel trade publications TTG Asia, TTG India, TTG China, TTGmice and TTG-BTmice China, Best Western was honoured for, among other things, its “consistent commitment to excellent service”.

The award saw Best Western fend off competition from not only the traditional midscale hotel groups, but also an increasing number of new brands launched by major international hotel chains.

Best Western was also selected by TTG’s editorial team to receive the Best Marketing & Relationship Effort Award.

This special award, under the Outstanding Achievement Award category, is presented each year to the organisation that has shown the best marketing and brand development efforts.

Glenn de Souza, Best Western International’s vice president International Operations – Asia & the Middle East, said: “When we first won this prestigious title in 2007 it gave us confidence that our brand was resonating in the Asian market.

“But now, six years later, to win this award again is just as special as it was the first time. Indeed, with the increasing levels of competition in the midscale market, to achieve this award is more difficult now than ever before.”

Commenting on the Outstanding Achievement Award, de Souza added: “The travel trade remains a crucial part of our business, and we couldn't have achieved our success without their support. To be recognized by our trade partners is incredibly heart-warming, and we look forward to making our trade relations even stronger in the future.”

Best Western, which first launched more than 66 years ago in California, now has a global portfolio of over 4,100 hotels including more than 200 properties in operation going through rebranding and under construction across Asia and the Middle East. – TradeArabia News Service