Horeca, a premier hospitality and food mega-event in the Middle East, has expanded its presence across four Arab capitals, confirming its growing popularity among industry experts, specialists and stakeholders.

Having started in Beirut 22 years ago, the popularity has spread across to Kuwait and Riyadh, which have hosted Horeca five times already, as well as Jordan, highlighted Lebanese investor Joumana Dammous Salamé — general manager of Hospitality Services, owner of the Horeca trademark.

“Horeca is now attracting a big number of companies at the cutting edge of the hospitality, foodservice and hotel equipment sectors,” Salamé noted.

The last round of Horeca exhibitions attracted more than 550 exhibitors and 38,000 expert visitors. Competitions and relevant workshops were held on the sidelines of the exhibitions, attracting many young talent and skills.

Horeca exhibitions also provides a platform for local production and hospitality services, the culinary arts, caterers, and hospitality experts to convene and exchange expertise, as well as develop the hospitality, foodservice and hotel equipment sectors.

Nabila Anjari, general manager of Leaders Group for Consulting and Development — which is the organiser of Horeca Kuwait — asserted that the exhibition speaks loud in the hospitality industry as it supports and develops tourism, as well as provides job opportunities for young people and those planning on starting small-scale projects in the fields of catering and foodservice by hooking them up with the appropriate expertise.

According to international specialised reports, the Middle East and North Africa region will witness the emergence of 700 new hotels — 528 of which are in the planning and construction phases — which will provide opportunities for investors in, among others, technology, security, interior design, and catering. – TradeArabia News Service