Kempinski Hotel Muscat has appointed Karim El Berkchi as Director of Sales and Marketing.

El Berkchi brings with him more than 18 years of extensive operations and sales and marketing experience, having led commercial strategy for world-renowned Radisson Hotel Group in Oman and Accor hotels in Bahrain, which was his latest role.

In his new role, he will use his expertise and diverse experience in business development, hotel operations, and property development towards the continued success of the hotel, where he will also focus on creating strategic regional and international partnerships to position Kempinski Hotel Muscat and Oman as a destination for leisure as well as business travellers. TradeArabia News Service