Morocco is gaining popularity among GCC travellers, recording 19.8 million tourist arrivals in 2025 and 9.4 million in H1 2026. With Saudi interest rising, the country is targeting 26 million annual visitors by 2030.
Saudi Arabia’s Ministry of Tourism and Accenture Saudi Arabia have signed a memorandum of understanding (MoU) at the LEAP 2026 conference to explore artificial intelligence (AI) and emerging technologies aimed at transforming the Kingdom’s tourism sector.
The World Governments Summit Organisation and World Travel & Tourism Council have launched a strategic partnership to strengthen government-private sector cooperation on travel and tourism.
Vietnam’s Golf Coast expects a strong 2026 season as Da Nang records record tourism growth, welcoming 7.74 million overnight visitors in the first five months, including 4.18 million international arrivals, up 23.6% year on year.
Mena destinations are preparing for the return of Chinese travellers as outbound demand from China remains resilient. New Dragon Trail International research highlights recovery opportunities ahead of Arabian Travel Market (ATM) 2026 in Dubai.
Türkiye welcomed 25.8 million international visitors in the first six months of 2026, while tourism revenues remained stable compared with the previous year at $25.8 billion, according to Mehmet Ersoy, Türkiye’s Minister of Culture and Tourism.
Oman’s Al Jabal Al Akhdar Festival 2026 has attracted over 100,000 visitors, boosting tourism and local economic activity. The 45-day event features cultural, sporting and entertainment activities while supporting SMEs, family businesses and farmers.
Record Travel & Tourism investment exceeding $1 trillion in 2025, driven by major markets including the US, China, India and Saudi Arabia, is fueling global economic growth, improving connectivity and creating jobs, according to the latest report from the World Travel & Tourism Council (WTTC).
Saudi Arabia's hotel market lost momentum in the first half of the year as corporate travel slowed and regional uncertainty dampened demand, but industry fundamentals remain intact, backed by higher domestic tourism spend and an expanding pipeline of hotel projects, an industry expert said.
The Ajman Department of Tourism, Culture and Media is conducting a promotional roadshow in India from August 30 to September 4, visiting Mumbai, Chennai and Hyderabad as part of efforts to strengthen the emirate’s position in key international tourism markets.
