Multiply Media Group (MMG), the UAE-headquartered Out-of-Home media powerhouse and a subsidiary of 2PointZero Group, today announced its expansion into Saudi Arabia through a strategic partnership with Cenomi Centers, Saudi Arabia's leading owner, operator and developer of contemporary lifestyle centres.
Global ad spend is forecast to grow 11.9% to $1.34 trillion in 2026, according to the latest data from WARC Media. This comes on the back of strong 10.0% growth in 2024 and 2025.
