Samsung achieved the highest ‘buzz score’ in a brand ratings survey in Saudi Arabia, which indicates consumers have heard something positive about the brand by advertising, news or word of mouth in the past two weeks.
Dubai-based Emirates, one of the fastest growing international airlines, ranked number one in a survey of brand perception in the UAE, followed by Samsung and Apple.
Emirates scored 58.2 points in the 2012 BrandIndex Buzz Annual R
Dubai Islamic Bank has been named the top performer in the UAE banking sector in a recent survey that monitored 474 brands across 16 sectors.
The BrandIndex survey conducted by YouGov Siraj, a research and consulting organisation, is based