Healthy Travel Media and SingaporeMedicine have launched the Arabic version of Patients Beyond Borders Singapore Edition, a comprehensive medical travel book aimed at educating Middle East patients about medical travel to Singapore.
 
The Arabic version of Patients Beyond Borders Singapore Edition will address Arab travellers seeking alternatives to healthcare services in their own countries, helping guide them through South East Asia's most advanced healthcare system.

The 200-page book, written entirely in Modern Arabic, provides an in-depth overview of the hospitals and specialist centres, along with coverage of specialized surgical procedures and patient resources, accommodation options, and even recommended travel activities that cater to Middle East patients and their companions.
 
The print and electronic version of the book will be available through SingaporeMedicine and in retail outlets throughout the Arab World, including Amazon and other online retailers.

"Singapore is one of the world's leading international healthcare destinations, with important medical, education, research and manufacturing ties to the Middle East," says Dr Jason Yap, Director of Healthcare Services, Singapore Tourism Board.

"The growth of our specialty services to Middle East patients has seen a significant rise in patients from the region."
 
In 2007, over 400,000 international patients travelled to Singapore for a wide array of medical procedures. Recognised as one of the world's top medical travel destinations, Singapore boasts 13 Joint Commission International (JCI)-accredited hospitals and treatment centres.

"Singapore's hospitals are without peer, with excellent international patient care and customer service," said Josef Woodman, CEO of Calvander Communications and author of Patients Beyond Borders.

"Arab patients accustomed to travelling to Europe and North America for care now have greater choices in medical procedures closer to their homes and families."

With a growing number of patients from the Middle East heading to Singapore for its world-class health and medical services, Singapore aims to build on its strong reputation as a preferred medical tourism destination through a targeted international awareness campaign.

SingaporeMedicine is currently participating in this year's Healthcare Travel Exhibition and Conference (HTEC) taking place from November 2-4, 2008 at the Al Bustan Rotana Hotel in Dubai.

As platinum sponsor and the largest exhibitor at the event, SingaporeMedicine aims to encourage more GCC patients to visit the city-state for its first-class medical services. - TradeArabia News Service