Pampers, a brand of baby products marketed by Procter & Gamble, has recently undertaken the 'Sleep Right, Sleep Tight' research project to study the sleeping habits of infants and how it affects their development.

The program included a GCC-wide survey asking parents what their children’s sleeping habits are, at what ages their children reach certain milestones, such as crawling, talking, walking and what parents do to ensure a comfortable, undisturbed sleep for their child.

Dr Luci Wiggs, sleep expert from the Institute for Research in Child Development at Oxford Brookes University was also commissioned to provide insight to the project.

"The results are in and really quite surprising. It seems that parents in the GCC aren’t fully aware of the benefits undisturbed sleep has for their precious children," Dr Wiggs commented.

"While they may generally understand the impact of their baby’s social environment and activities on development, not many recognise the importance of sleep."

Undisturbed sleep can promote the development of physical, cognitive, language and motor skills in young children.

“Essentially, the better quality sleep a baby gets at night helps the child to develop both physically and mentally,” said Dr Wiggs. In fact, what most parents don’t know is that everything a baby learns during the day is processed while sleeping, she added.

Adel Bagar, regional brand manager, Babycare, Procter & Gamble Arabian Peninsula, said Pampers understands the importance of a baby’s undisturbed sleep and its relation to development.

"It has been shown in our studies that what a baby learns during the day is processed while sleeping. To address this fact, we have created the Baby-Dry diaper with extra sleep-layer to make sure your baby receives the best night’s sleep possible," he explained.

With the findings from the 'Pampers Sleep Right, Sleep Tight' project, Pampers has created “Baby Sleep Basics”, tips to ensure your little bundle of joy gets the best sleep possible, he added.-TradeArabia News Service