Tuesday 19 March 2024
 
»
 
»
Story

UAE Exchange to enhance customer experience with SAP

DUBAI, July 7, 2015

UAE Exchange, a leading money transfer, foreign exchange and payment solutions brand, has selected the SAP Cloud for Customer (C4C) platform, to enhance the customer experience and increase market penetration.

The remittance and forex brand plans to leverage an advanced customer experience platform integrated with its core system, leading to improved processes for sales, marketing, and services, said a statement.

Demonstrating the strong demand for the regional remittance economy, the Middle East and North Africa (Mena) region was the world’s fastest-growing region in remittances last year, and is set to grow by 7.5 per cent from $53 billion this year to $57 billion in 2017, according to the World Bank.

The UAE and Saudi Arabia, in particular, are two of the top-five migrant destination countries in the world.

Promoth Manghat, chief executive officer, UAE Exchange, said: “We are extremely delighted to join hands with SAP to bring the best to our customers. With SAP’s advanced lead management and marketing capabilities, it will enable us to maximise our customer outreach programmes in niche segments.

“We will also be utilising their service capabilities for superior delivery across the customer lifecycle. We are truly looking forward to build this relationship stronger and take our customers’ experience to the next level.”

UAE Exchange engages 7.5 million customers through its global network of more than 750 offices, said the statement.

The C4C platform will help the UAE Exchange in reaching out to customers and to become the most preferred partner as a one-stop-shop for remittance and foreign exchange solutions, it said.

Tayfun Topkoc, managing director, SAP UAE, said: “In line with UAE Exchange’s goals of adopting the latest technology, we’re helping the company on their journey to excellence by innovating both back-end enterprise resource planning, and customer-facing mobile and social media services.

“With the Middle East’s fast-growing remittance economy, UAE Exchange’s deployment of Cloud for Customer powered by Hana demonstrates best practices in using technology to make it easier to send money to friends, family, and businesses worldwide. By using next-generation solutions from SAP, UAE exchange will be able to gain real-time customer insight and use it to make every customer interaction more relevant and engaging.”

As UAE Exchange expands its network globally, SAP’s C4C suite will facilitate real time customer insights, 360 degree customer view and user interface improvement through integration across retail and virtual delivery channels, said the statement.

By using next-generation solutions like SAP C4C powered by SAP Hana, UAE exchange will gain real-time customer insight and use it to make every customer interaction more relevant and engaging, it added. - TradeArabia News Service




Tags: UAE | SAP | Customer | exchange | platform |

More IT & Telecommunications Stories

calendarCalendar of Events

Ads