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Avaya unveils smart digital transformation-as-a-service

DUBAI, March 15, 2016

Avaya, a leading provider of solutions that enable customer and team engagement across multiple channels and devices, has unveiled its concept of smart digital transformation-as-a-service – SmartDXaaS – to emerging markets.
 
The company is highlighting its range of cloud-based solutions and professional services, designed to help organizations achieve their digital transformation objectives more easily and cost-effectively, at the ongoing annual Avaya Technology Forum in Dubai. 
 
The flagship technology event, the latest round in a series that will move on to Ireland and the US, will also see Avaya host a complete 'Smart City' ecosystem in Dubai, with real-world demonstrations from public and private-sector organisations.
 
While enterprise chief executive officers are increasingly placing digital transformation at the centre of their corporate strategies, organisations need trusted partners that can help them navigate today’s uncertain environments, while preparing for the challenges of tomorrow. 
 
According to IDC, about 70 per cent of silo-ed digital transformation initiatives will fail due to insufficient collaboration, integration, sourcing or project management by 2018, while by 2020 more than 30 per cent of existing IT vendors will not survive in their current forms, requiring customers to realign their preferred vendor relationships.
 
Speaking at ATF Dubai, Avaya executives outlined how the company has successfully aligned itself with customers’ needs: software and services now account for 73 per cent of revenue, with half of all sales coming from new and cloud-enabled technologies. 
 
Nidal Abou-Ltaif, president, Europe, Middle East and Africa and Asia Pacific, said: “Avaya’s successful transition to a software and services company enables us to help organizations achieve their own digital transformation goals. SmartDXaaS is about delivering digital transformation at customers’ own pace and path, with less disruption than our competitors. 
 
"By leveraging our vertical industry focus, expertise and innovative technology solutions, emerging-market organizations today can take charge of their own transformation curve, and position themselves effectively against global competitors.” - TradeArabia News Service
 



Tags: Avaya | Smart | market | Digital | emerging | transformation |

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