Viva Bahrain ‘best brand on Facebook’
Manama, May 13, 2014
Viva Bahrain, a leading telecom operator, has been acknowledged as the number one brand on Facebook in Bahrain by Czech-based social media analysts SocialBakers.com.
In addition, Viva has also been recognised for its “Tap to Unwrap” digital campaign post on Facebook, originally launched on Instagram during the company’s fourth anniversary celebrations, resulting in over 13,000 interactions.
Viva has established a wide presence on social and digital platforms including Facebook, Twitter, Instagram, Linkedin and Google +. Viva recently introduced Snapchat (viva_bh) as a new channel to communicate with the wider community using photos and recorded videos.
Andrew Hanna, Viva’s chief commercial officer commented: "Social media is extremely important for us to interact with our customers directly. Viva’s brand leadership in social media has been achieved through an innovative digital approach that has been successful in allowing us to engage in fun and creative ways with our customers.”
The company’s efforts in elevating the way it communicates with its customers have proven to be successful, evident through the increase in the number of Twitter followers to over 34,000 from only 600 at the beginning of September 2010, the number of Facebook likes to over 85,000 from only 6,000 in September 2010 and with Instagram leadership with 19,000 followers.
Socialbakers.com is a company that provides social media network statistics and analysis on Facebook, Twitter, Google+, LinkedIn and YouTube. – TradeArabia News Service