Google 'not a threat to traditional advertising'
Dubai, September 1, 2008
The Google business model which has introduced a significant transformation into the overall advertising space, will not replace the traditional advertising model, opined an advertising guru at a recent group workshop conducted by the BPG Group.
Lord Timothy Bell, chairman of Chime Communications, reassured the audience that the growth of online media will not overturn the advertising industry’s status-quo in the long run. BPG Group is a strategic partner of Chime Communications.
He was speaking on the phenomenal growth of online media in recent years which has stirred up the notion that traditional advertising will eventually become obsolete.
“Like television in the 1960s online media will eventually become integrated as part of the wider offering of traditional advertising media,” he stated.
Traditional advertising expenditures in the US, the largest advertising market remained flat in 2007; a sharp contrast to the exponential growth in revenues accrued by new media companies like Google.
“BPG Group has grown at a compounded annual aggregated rate of over 51 percent year on year for the last five years. Our growth has largely been driven by our ability to understand the needs of the market and provide an integrated offering of multiple services through a seamless delivery system,' said Avi Bhojani, group CEO of BPG Group.-TradeArabia News Service