Soft drink prices up 50pc in Bahrain
Manama, January 13, 2010
Soft drinks giants Coca Cola and Pepsi have effected a 50 per cent increase in the price of some of their most popular drinks.
The rise, which came into affect on Monday, means that cans and bottles produced by the two companies now cost 150 fils, instead of 100 fils.
The price of the 2.25-litre "family bottle" has also increased from 400 fils to 500 fils, said spokesmen for both companies.
All carbonated soft drinks produced by both firms are affected by the price rise. This includes several Pepsi products and other popular brands it manufactures such as Miranda, 7-UP and Mountain Dew.
Several Coca Cola products and other brands, including Fanta, Sprite and Canada Dry are also affected.
"For the past 30 years, Pepsi cans have been sold to consumers in Bahrain for 100 fils," said bottler Ahmadi Industries general manager Ali Ahmadi.
"We kept our prices constant, despite the escalating cost of overheads, labour and raw materials.
"Naturally over the past few years, the increasing costs have put tremendous pressure on the viability of the business, hindering our ability to grow our business and employment base."
Ahmadi said Pepsi would continue to offer its products to consumers at what it considered good value. "Looking back, if we had increased our price at the same rate as the official inflation in the GCC, our prices would be much higher today than our new prices," he added.
Coca-Cola Export Corporation Middle East business unit public affairs and communications manager Antoine Tayyar said the prices had been increased in keeping with the "huge escalation" in overhead costs.
"Whether it is sugar, the flavouring or other costs, there has been a huge increase. We cannot afford to continue to offer the same prices anymore," he said.
Tayyar revealed the company was also considering introducing more of its products in Bahrain. "We will keep up with what the market wants at all times," he said. -TradeArabia News Service
More Miscellaneous Stories
- Middle East grain import bills could rise
- New Emirati themed restaurant opens
- 4 UAE companies in race for agri innovation awards
- Stage set for Bahrain Animal Production Show
- Amphibious boats make global debut in Dubai
- Dubai chamber F&B group sets roadmap for 2014
- Feminisation drive costs $213m to Saudi firms
- US interiors firm opens MEA base in Dubai
- Saudi 'spends $1.6bn on energy drinks'
- Farmer is jailed for raping housemaid in Bahrain
- Bahraini mother recounts firebombs agony
- Guard foils masked ATM robbers in Bahrain
- Bahraini on Arab world's 'most powerful women' list
- Latest kitchen technology at Sharjah event
- Number of HNWIs in Africa to double by 2023
- World boxing legend to visit Bahrain
- UAE road accidents decline by 23.5pc
- Top businesswomen in Bahrain honoured
- Death penalty sought for Bahrain terrorists
- Girl, 9, dies after fall from 8th floor in Abu Dhabi
- Lebanese café brand opens Dubai outlet
- Bahrain poultry firm told to step up safety
- Customer dies in Bahrain cafe brawl
- Bahraini boys hurt while planting bombs
- Philips, Ericsson launch LED street lighting
- DuBiotech to set up first Halal safety lab
- Jotun to supply coatings for Makkah Station
- Raytheon wins $655m Kuwait Patriot deal
- Alwaleed Foundation lights up 3 Saudi villages
- Poultry farms strike may trigger shortages in Bahrain