PepsiCo launches new Mountain Dew X-treme
Jeddah, February 20, 2011
PepsiCo has announced the GCC launch of Mountain Dew X-Treme, a new version of the soft drink which will be available for a limited time only.
“Innovation has always been at the core of Mountain Dew’s strategic objectives for steady growth,” said Ibrahim Binaquil, Mountain Dew marketing manager at PepsiCo GCCI BU.
“Our marketing strategy focuses on consumers in GCC and X-Treme’s unique formula was exclusively developed for the region’s market after analyzing what young consumers desire.”
Mountain Dew X-Treme will be available in the markets for a limited period only. Social media will be targeted alongside, TV, strong in-store presence, as vehicles to build awareness and word of mouth for the new drink.
“Like Mountain Dew, X-Treme has a pleasingly unconventional taste that invigorates those extreme sports enthusiasts who have an adventurous spirit and attitude that impels them to continuously push themselves to limits of physical challenges. X-Treme’s unique formula fuels the thrill seeking younger generation with adventurous satisfaction,” he added.-TradeArabia News Service