Ramadan campaign launched in Dubai
Dubai, July 28, 2011
Government departments and official entities in Dubai have launched a new marketing and promotional campaign called Ramadan in Dubai.
Ramadan in Dubai unifies efforts to promote Dubai as a unique destination during the holy month, as well as enriching Dubai’s calendar of events as a tourist, entertainment, and business destination throughout the year.
The Dubai International Holy Quran Award, the Islamic Affairs and Charitable Activities Department, Dubai World Trade Centre, and the Dubai Events and Promotions Establishment (Depe), in addition to Dubai Cares and the Princess Haya bint Al Hussain Islamic and Cultural Centre have confirmed their participation in Ramadan in Dubai.
Together, these organizations will host a variety of activities this Ramadan across the Emirate, including cultural, religious, family, and sporting events, as well as community and charitable initiatives.
“Ramadan in Dubai is a common platform which helps to highlight the celebrations and special atmosphere of the holy month in the Emirate,” said Laila Suhail, CEO of Depe.
“Ramadan in Dubai is being developed for the whole community, with government departments, events organisers, charities and official bodies coming together to organize special events and activities.”
“Together, we can build on Dubai's strengths as a distinct family destination; offering visitors and residents a charming atmosphere of spirituality inspired by the values of Ramadan, which will fall during the summer holiday season for at least the next three years,” she added.
Depe will also organize a series of events for the first time during Ramadan, including Modhesh World, one of the most famous entertainment destinations in the region.
Modhesh World will continue welcoming children and families during Ramadan right through until September 10. During the holy month, special activities and cultural events at Modhesh World include awareness lectures on the values of Ramadan, shared in a simple and engaging style for children.
Also, prizes, draws and surprises will be on the cards for Modhesh World visitors. Depe will set up a Ramadan tent, offering iftar and suhour meals prepared by a leading hotel in Dubai near to the entrance to the event, giving families the chance to enjoy Ramadan meals together, with free entrance to Modhesh World.
"We also want to give visitors and residents the opportunity to enjoy Ramadan at night, and Depe, in collaboration with the Dubai Shopping Malls Group, has decided to extend working hours for shopping malls during Ramadan,” Suhail said.
“Malls will function from 10am to 1am. Restaurants and cafes located in these malls will remain open from sunset prayers until 3 am.”
“This will support sales in the retail sector during the month, and the Dubai Shopping Malls Group will promote its shopping campaign across the malls, offering shoppers the chance to win a new BMW car every week,” she added.
Abdulla Qassem, senior vice president, Dubai World Trade Centre, said: “Ramadan is a time for giving and sharing. As part of Dubai World Trade Centre’s commitment to the residents and visitors to Dubai, we present a unique combination of the most welcoming atmosphere, the most professional service and the most exciting facilities.”
“Among those offerings, our multi-award winning chefs will serve a daily traditional Suhour in our new spectacular indoor Ramadan Majlis and we provide the nation’s largest ever indoor sports festival, Dubai Sports World.”
“This opportunity for all ages to enjoy an unrivalled experience within a purpose built multi-sport arena once again demonstrates Dubai’s commitment to provide state-of-the-art facilities for families and communities to come together,” he added. – TradeArabia News Service