Porsche Centre Bahrain, Behbehani Brothers, has appointed Colin Sattar as brand manager in a progressive move for the local representation of the exclusive sports car manufacturer.

With a proven track record of delivering exceptional customer service, Sattar brings a wealth of industry knowledge to further build upon Porsche's legacy in the kingdom, said a report in the Gulf Daily News (GDN), our sister publication.

In his new role, Sattar will be operating the local Porsche business, leading a team of 40 staff across multiple disciplines including sales, marketing, and after sales.

Central to the ongoing success of Porsche Centre Bahrain will be his overseeing of enhanced operating standards, procedures and policies to ensure the facility delivers on its promise.

"This is a hugely exciting time for Porsche here in Bahrain. This year started strongly with the landmark reopening of our flagship showroom featuring an increased size of almost 60 per cent," Behbehani Brothers general manager Peter Green said.

"The appointment of Colin as the new brand manager comes at a crucial time when we have just introduced exciting new models, such as the new Macan or the Boxster and Cayman GTS models, whilst awaiting the arrival of the new generation Cayenne.

"With a wealth of industry experience in the UK and the Middle East, Colin is a professional who will help us realise our vision of providing the highest level of customer service that can be expected from Porsche," he added Sattar joins Porsche Centre Bahrain with more than 27 years of automotive industry experience. - TradeArabia News Service