Qatar Tourism, in collaboration with the Ministry of Interior (MOI) and Hamad International Airport (HIA), has launched a service excellence training programme for immigration officers working across Qatar’s key entry points, reinforcing ongoing efforts to deliver a welcoming arrival experience for visitors.
The first training session is scheduled to commence on May
17, with sessions continuing through to the end of October 2026.
The programme focuses on enhancing customer service
capabilities and communication skills among frontline immigration officers,
helping to ensure visitors receive a positive first impression that reflects
Qatar’s hospitality values.
The initiative forms part of Qatar Tourism’s broader
strategy to enhance service excellence across visitor touchpoints and
strengthen Qatar’s position as a leading global tourism destination.
Building on the collaboration established with the Ministry
of Interior Training Institute in 2023, the programme expands ongoing service
excellence training efforts for immigration and police personnel, including
additional sessions delivered in early 2025 for 66 police officers across both
male and female institutes.
Omar Al Jaber, Chief of the Tourism Development Sector at
Qatar Tourism, said: “The visitor journey begins at the country’s entry points,
making these interactions an important part of the overall destination
experience. Through this collaboration with the Ministry of Interior and Hamad
International Airport, we are continuing to build on Qatar’s service excellence
standards by further enhancing the capabilities of frontline personnel and
reinforcing the welcoming spirit that reflects Qatar’s hospitality values.”
The Service Excellence Training programme complements Qatar
Tourism’s wider portfolio of capability-building initiatives, including the
Qatar Host Training Programme, the Spirit of Hospitality in-person training
programme, the Qatar Specialist e-learning platform, and the Service Excellence
Academy initiatives.
Through the Service Excellence Academy, Qatar Tourism
continues to develop specialised training programmes aimed at enhancing service
standards across the tourism and hospitality sector, while equipping frontline
personnel with the skills required to deliver high-quality visitor experiences.
The Academy also
delivers a range of specialised initiatives, including the Tour Guide Training
Programme and the Desert Safari Tour Guide Programme, both of which have
witnessed strong participation. Additional initiatives include the Summer Camp
for children, which offers engaging educational experience during the holiday
period, as well as The Art of Front Office Hospitality programme, designed to
further elevate guest engagement and service standards across the sector. -TradeArabia News Service
