Wego, an online travel marketplace in Middle East and North Africa’s, has partnered with Tourism Malaysia to promote the country’s diverse tourism offerings to Mena travellers.

The collaboration will feature targeted campaigns and destination storytelling showcasing Malaysia’s culture, nature, cuisine, wellness, and family experiences.

Highlights include Kuala Lumpur, George Town, Langkawi, Sabah, and Sarawak.

The partnership aims to inspire travellers to explore Malaysia beyond traditional attractions while supporting tourism growth between Malaysia and the Mena region through curated content, travel insights, and booking opportunities.

Mamoun Hmidan, Chief Business Officer at Wego, said: “Malaysia has consistently ranked among the most sought-after destinations for travellers from the Mena region, and for good reason. The country offers a remarkable combination of culture, nature, gastronomy, and leisure that few destinations can match. Through our partnership with Tourism Malaysia, we are committed to inspiring travellers to look beyond the well-known highlights and discover the full depth of what Malaysia has to offer, whether that’s a family beach break, a rainforest adventure, a cultural city tour, or simply some of the best food in the world.”

Zaidi Kassim, Director of Tourism Malaysia, Jeddah, added: “Malaysia’s diversity is its greatest strength from our vibrant cities and UNESCO-listed heritage sites to our tropical islands, ancient rainforests, and world-class cuisine. We are delighted to partner with Wego, a platform that reaches millions of travellers across the Mena region, to bring Malaysia’s story to a wider audience. Together, we look forward to welcoming more visitors from the Middle East and sharing the warmth, richness, and spirit of hospitality that defines the Malaysian experience.” -TradeArabia News Service