The
roadshow featured a series of business-to-business meetings and destination
workshops with travel agents, tour operators and tourism partners.
Discussions
focused on showcasing Ajman’s diverse tourism offerings and identifying
opportunities to develop programmes tailored to the interests of Indian
travellers visiting the UAE.
A
key highlight was the launch of the ‘Ajman Partner’ Tourism Growth
Incentive Programme, aimed at supporting travel trade partners, strengthening
destination promotion, driving bookings and visitor flows, and expanding
Ajman’s presence in tourism programmes targeting the Indian market.
Mahmood Alhashmi, Director General of the Ajman Department of Tourism,
Culture and Media, said: "Our India roadshow reaffirmed the strategic
importance of this market within Ajman's approach to diversifying international
source markets. It also gave us a valuable opportunity to engage directly with
our partners, better understand market needs and identify new areas for
cooperation in developing competitive and relevant tourism products."
He added: "Through the 'Ajman Partner' programme, we are
strengthening the role of our travel trade partners as a key part of Ajman's
tourism growth. By combining direct market engagement with performance-based
incentives, we aim to convert growing destination awareness into increased
bookings, stronger visitor flows and sustainable long-term partnerships."
The
programme is intended to convert rising destination awareness into increased
bookings, stronger visitor flows and sustainable partnerships.
The
roadshow forms part of Ajman’s broader strategy to expand its international
tourism reach, strengthen distribution and promotional channels, and build
long-term relationships with the global travel trade.
The
initiatives support market diversification and destination competitiveness in
line with Ajman Vision 2030.
Following the roadshow, the department will continue engaging the Indian market through strategic partnerships, targeted trade initiatives and destination development efforts. -TradeArabia News Service
