Building on the interest in and impact of its Return to Work programme, the Women’s Pavilion at Expo City Dubai has launched a dynamic platform for women at all stages of their careers.

Known as Sama (from the Arabic word for ‘sky’ – symbolising ambition, openness and limitless growth), the dedicated platform for women in the workforce provides a year-round, nurturing ecosystem that drives community and enhances employability, long-term income continuity and financial confidence. 

Timed alongside the launch of the second edition of the Return to Work programme – which empowers women ready to relaunch their careers after a break – Sama is delivered in partnership with HSBC, which will provide funding and help bridge training with real workplace expectations, and supported by the Expo City Dubai Foundation.  

Maha Gorton, Head of Women’s Pavilion, Expo City Dubai, said: “The Return to Work pilot underscored just how many talented women are looking to confidently re-enter the workforce and highlighted the wider spectrum of career challenges they face. Addressing the demand for sustained, targeted solutions, Sama builds on the programme’s momentum and widens its impact by offering continued access to crucial skills training, community and connection opportunities to support more women and help advance gender equity.”

In addition to carrying forward the Return to Work programme, new initiatives under Sama include Sama Skills Sessions – launching in early 2027 – which will offer learning and development through practical workshops, masterclasses and curated learning resources across topics including CV and interview preparation, AI and workplace technologies and financial literacy. The sessions will be free to attend. 

A dedicated annual Sama Employer Engagement gathering will highlight talent skill gaps and inform specialised employer training and structured employer-returner referral pathways. Complementing these offerings, a dedicated digital portal with around-the-clock accessibility will enable Sama participants to continue learning at their own pace. 

HSBC, whose support contributed to the success of Return to Work pilot, will continue supporting Sama via one-to-one mock interviews, structured feedback, and networking workshops aligned to real job descriptions, with senior leadership directly involved in key programme milestones.

David Ramos, Head of Philanthropy MENAT, HSBC, said: “Supporting initiatives that promote gender diversity and advance women’s growth and leadership reflects HSBC’s commitment to building a more inclusive future. We recognise the depth of experience on offer, and initiatives like Sama play an important role in helping women strengthen skills and access meaningful pathways back into the workforce.”

Scaling success

Sama builds on the huge success of the Return to Work pilot, delivered by C3 – Companies Creating Change. Around one third of the inaugural cohort are now in full-time employment and 10 per cent are successfully pursuing entrepreneurship and/or freelance work, with roles ranging from finance to operations and production.

Therese Cilliers, a Return to Work participant who now serves as a fractional CFO via the CFO Centre UAE following a two-year career break, said: “I had planned to take only a three-month break to help get my family settled as we relocated to Abu Dhabi in support of my husband's career, but getting back into the workforce – even as an experienced finance professional – was challenging. 

“Especially in a new environment, there was a lot of self-doubt. Realising I wasn’t alone and being part of a like-minded community via the Return to Work programme was a game changer, and the access to tools and resources has been invaluable.” 

Cilliers, who will be able to contribute to and benefit from the Sama platform, added: “The experience has given me a new perspective on women in the workplace and inspired me to invest more time in helping to shape the next generation. In addition to providing continuity and ensuring that our cohort maintains momentum, Sama will also be an opportunity for me to give back to the wider community of women.”—TradeArabia News Service