BMW Group Middle East has introduced the new BMW 7 Series bringing the brand’s flagship luxury sedan to the region with a clear focus on progressive design, advanced technology and refined comfort.

Set against the backdrop of Dubai, the regional debut reflects the city’s role as a destination for innovation, luxury and creativity. The new BMW 7 Series combines a monolithic presence, intelligent digital features and carefully crafted details to create a luxury sedan experience that feels modern, composed and unmistakably BMW.

With this latest generation, the BMW 7 Series continues to express Sheer Driving Pleasure in its most refined form, combining the comfort of being driven with the engagement expected from a BMW, the company said.

“The regional debut of the new BMW 7 Series represents an important moment for BMW Group Middle East and a powerful expression of what modern luxury means to our customers today. More than progressive design or advanced technology, true luxury is defined by the quality of the experience it creates. With technologies from the Neue Klasse, the new BMW Panoramic iDrive and the craftsmanship offered through BMW Individual, the new 7 Series brings together innovation, personalisation and emotional presence to create a flagship experience that is unmistakably BMW,” said Karim-Christian Haririan, Managing Director, BMW Group Middle East.

First luxury sedan with technologies from the Neue Klasse. 

Developed with passion and designed to perfection, the BMW 7 Series Sedan has established itself as an innovation leader and technological pioneer around the world since it first took to the stage in 1977. Each generation has brought fresh impetus to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. This forward-looking approach has been a hallmark characteristic of the BMW 7 Series Sedan for 49 years now. 

The new BMW 7 Series represents the most extensive model update ever carried out by the BMW Group. The new BMW 7 Series – now entering its seventh generation – marks a big leap forward once again. As the flagship model series of the BMW product range and a brand figurehead, the new BMW 7 Series Sedan takes the lead when it comes to the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout – spanning drive system variants and market segments – from which all future BMW cars will benefit.

New BMW luxury-class design

The new BMW 7 Series embodies the specific interpretation of the new BMW design language for the luxury segment. A monolithic exterior, the new BMW kidney Iconic Glow and minimalist crystal headlights give the car a visually impactful presence and make it easily recognisable. The side view impresses with reduced surfaces, a character line and classy details, while the rear end is shaped by newly designed lights and clear forms. Three BMW M Performance models provide sporting differentiation to striking effect, with the M Sport package and M Sport package Pro bringing further emphasis. BMW Individual offers a broad spread of personalisation options, including BMW Individual Dual-Finish paintwork – a world first marked by technological sophistication and expert craftsmanship. Completing the picture are a carefully curated selection of ex-factory wheels, from 20-inch rims to the new addition of 22-inch items.

Exclusive interior experience 

The interior of the new BMW 7 Series Sedan captures the imagination with a successful combination of luxurious materials, modern design and advanced technology. The clean design language, high-quality surfaces in materials such as leather, cloth, wood, crystal glass and metal, and innovative details create an exclusive yet also cosy atmosphere. The highlights are the new BMW Panoramic iDrive with BMW Passenger Screen (making its debut), the upgraded BMW Theatre Screen enabling cinematic experiences or working-on-the-move for rear-seat passengers, an immersive light concept with ambient light strip and new light elements, plus a Bowers & Wilkins sound system and Dolby Atmos support for an exceptional audio experience. Ergonomically designed seats (including comfort seats and the optional Executive Lounge), new steering wheels, updated automatic doors, a digital interior mirror1, and standard features such as a panoramic glass sunroof, four-zone automatic climate control and the Travel & Comfort System round off the luxurious, individual overall experience. 

BMW Panoramic iDrive   

The new BMW 7 Series combines the virtues of a luxury-class sedan with innovative BMW Neue Klasse technology and offers a far-reaching, digital user experience that focuses on both the driver and passengers. Among the highlights are BMW Panoramic iDrive with BMW Operating System X and optimum driver orientation, intelligent voice control with extended BMW Intelligent Personal Assistant including Amazon Alexa+ AI technology2, and a powerful software and electronics architecture delivering future-proof functionality. 

New features such as improved navigation with BMW Maps, user-friendly smartphone integration, digital M content from BMW Digital Premium, the BMW Digital Key Plus, plus numerous optional BMW ConnectedDrive Upgrades and regular over-the-air software updates endow the BMW 7 Series Sedan with exceptional flexibility and keep it up to date.

The standard-specification BMW Passenger Screen and optional BMW Theatre Screen for 8K streaming, gaming and video calls provide top-class entertainment for passengers and are augmented by popular third-party apps. The extensive entertainment offering is also available on the Central Display when the vehicle is stationary.

Proven commitment to technology openness: efficient combustion engines, plug-in hybrids and fully electric variants now offering over 720 kilometres / 447 miles of electric range (WLTP) thanks to technology including cylindrical cells from sixth-generation BMW eDrive.

The new BMW 7 Series Sedan impresses once again with the wide variety of drive systems available to customers. As well as efficient combustion engines with 48V mild hybrid technology and powerful plug-in hybrids, this also includes advanced fully electric variants. The use of innovative cylindrical cells – part of sixth-generation BMW eDrive – gives the fully electric models a significantly longer electric range that now extends to over 720 kilometres / 447 miles (WLTP). BMW 7 Series to Sheer Driving Pleasure. In addition, drivers benefit from user-friendly and intelligent charging solutions, route planning optimised for charging, adaptive recuperation and integration into the energy market for cost-optimised charging.  -TradeArabia News Service