Saudi Event Show 2026 will open tomorrow, September 9, at The Arena in Riyadh, bringing together professionals shaping Saudi Arabia’s fast-growing events and entertainment sector.

Now in its sixth edition, the two-day event will welcome more than 5,500 industry professionals, 100+ exhibitors and suppliers, and 30+ regional and international speakers.

The show will connect event organisers, government stakeholders, agencies, technology providers, suppliers, marketers and creative professionals, highlighting the latest production, technology, logistics, venue and creative solutions supporting the Kingdom’s expanding events ecosystem.

More than 15 hours of free leadership content across two seminar hubs will explore Saudi success stories, innovation, emerging technologies and global best practices.

“Saudi Arabia is no longer simply emerging as an events market, it is becoming one of the most ambitious places in the world to create and deliver experiences,” said Amar Daginawala, Exhibition Director - Special Event Shows. “Saudi Event Show brings together the people behind that growth: the organisers, agencies, suppliers, government stakeholders, technology providers and creative talent who are collectively shaping what the Kingdom’s events industry looks like next.”

The event will culminate on September 10 with the second Saudi Event Awards at JW Marriott Hotel Riyadh, recognising individuals, teams, companies and events contributing to the Kingdom’s rapidly evolving events landscape.

As Saudi Arabia expands its cultural, tourism, entertainment, sporting and business sectors, Saudi Event Show 2026 will spotlight the talent, technologies and businesses helping deliver world-class experiences across the Kingdom. -TradeArabia News Service