Preparedness and multilateral collaboration dominated the opening day of Arabian Travel Market (ATM) 2026 in Dubai, as policymakers and tourism leaders from the Gulf, Europe, Central Asia and the United Nations examined the resilience and long-term prospects of the region’s tourism industry.
Bahrain Tourism Minister Fatima Al Sairafi participated in Arabian Travel Market (ATM) 2026 in Dubai, highlighting the event’s role in strengthening international tourism cooperation, showcasing emerging trends and building partnerships, while reaffirming Bahrain’s commitment to sustainable growth and global tourism competitiveness.
Emaar Hospitality is showcasing the continued evolution, growth, and diversification of its hospitality and leisure portfolio - From the refined luxury of Address Hotels + Resorts and Palace Hotels + Resorts to the contemporary, design-led energy of Vida Hotels and Resorts - at the Arabian Travel Market (ATM) 2026 in Dubai.
Abu Dhabi Tourism has unveiled its new Water Sports Guide, a new digital platform designed to help visitors discover and explore the emirate’s more than 200 islands, diverse marine environments and growing range of maritime experiences.
The Government Expenditure and Projects Efficiency Authority (EXPRO) has announced the activation of flynas under the unified framework agreement for government travel services, in cooperation with the Ministry of Finance and the National Centre for Government Resource Systems.
Arabian Travel Market (ATM) 2026 opened its Future Stage with industry leaders examining how artificial intelligence (AI) is moving beyond personalisation, chatbots and automated customer service to transform the systems and infrastructure supporting the global travel industry.
GCC visitors to Germany recorded 1.2 million overnight stays in 2025, up 9%, while spending €3 billion ($3.5 billion), more than 30% above the average overseas visitor, the German National Tourist Office GCC said at ATM 2026.
HORECA Oman opened its fifth edition at the Oman Convention & Exhibition Centre, bringing together hospitality and foodservice professionals from Oman and the wider region.
Etihad Guest and Al Etihad Payments have signed an agreement at Arabian Travel Market in Dubai to introduce exclusive benefits for Etihad Guest members holding Jaywan Royal cards.
Saudi Arabia’s General Authority of Civil Aviation (GACA) has granted a consortium led by Air Arabia an Air Operator Certificate (AOC) to launch the Kingdom’s new national low-cost carrier, based at King Fahd International Airport in Dammam.
