In 2025, Six Senses Zighy Bay reinforced its leadership in sustainable hospitality through a comprehensive programme of environmental initiatives, community engagement, and regenerative tourism experiences.
Freedom International Group has launched FIRSTLINE in Dubai as a new hospitality technology platform designed to convert guest engagement and social influence into measurable business growth for high-end restaurants.
flyadeal, Saudi Arabia’s low-cost airline, is launching scheduled flights between Jeddah and Dubai, and reinstating services between the Saudi capital and Dubai, effective 15 April 2026.
Banyan Tree AlUla, nestled in Ashar Valley’s dramatic desert landscape, has introduced “Banyan Tree Connections,” a two-night private wellbeing experience for two, available from 1 May 2026.
Travelgate, part of Travelsoft Group, has acquired AO UK, integrating enterprise content orchestration and over 20 years of product expertise, enhancing its global network of 1,000+ buyers and sellers and improving hotel inventory readiness for sale.
Neo Space Group (NSG), a PIF company and Saudi Arabia’s leading commercial space services provider, has launched one of the region’s advanced in-flight connectivity (IFC) services in partnership with Saudia, the Kingdom’s national flag carrier.
Jazeera Airways reported an operational update during its second online briefing amid Kuwait International Airport’s 43-day closure, stating that it efficiently redeployed operations and transported 73,655 passengers through five hubs,.
Saudi Arabia’s aviation sector is expanding as airlines grow fleets and regional connectivity. Narrowbody aircraft orders drive pilot demand, with over 58,000 new pilots needed in the Middle East, including significant demand from Saudi Arabia, according to Boeing Pilot and Technician Outlook
Velora, an Abu Dhabi aviation services provider, became the first ground handler to earn a top BSI-verified customer experience certification, scoring 99.63% in 2025 under the ICXS2024 standard for measurable excellence in operations.
The average hotel room occupancy rate in Saudi Arabia stood at 57.3% in the fourth quarter of 2025, marking an increase of 1.3 percentage points compared to 56% during the same period in 2024.
