Rolls-Royce Motor Cars has seen sales in the Middle East grow by more than 150 per cent during the first three quarters of 2010, in comparison to the same period last year.

This achievement follows Rolls-Royce's announcement that the manufacturer had doubled sales in the region in the first half of the year, its best sales result ever in the Middle East to date.

'The Middle East region is one of Rolls-Royce Motor Cars' most important markets and will be key to continued growth worldwide,' said the company's chief executive officer Torsten Muller-Otvos.

'Strong sales for the new Ghost, sustained demand for the pinnacle in automotive luxury - the Phantom family and a unique, flexible bespoke personalisation programme have all contributed to the outstanding results in the Middle East,' he said.

'Rolls-Royce first three quarters' sales in Bahrain have increased by 143 per cent in comparison to the same period in 2009, which is indicative of how the Rolls-Royce product portfolio continues to take us from strength to strength,' said sole Bahraini dealer Euro Motors managing director Zayed Al Zayani.

'The recent opening of our new showroom underlines our commitment to business expansion while we maintain our outstanding service level in the kingdom,' he added.

'The Middle East is home to Rolls-Royce's most discerning customers and as such our bespoke programme, which allows customers to realise their personal vision for their own car, remains a consistent driver for our sales success in the region,' added Muller-Otvos.-TradeArabia News Service