Samsung launches novel campaign in Jordan
Amman, February 11, 2014
Samsung Electronics said it has launched the “Search for the original campaign” in Jordan in bid to raise awareness on the importance of using original mobile phone accessories.
The company is encouraging consumers to search for the original accessories by looking for Samsung’s Gold Official seal.
This campaign stems from Samsung’s belief, in providing the ultimate user experience for its products and to increase the Jordanian users’ knowledge of original accessories benefits and highlight the damage caused by low quality counterfeit accessories.
Affirming the availability of Samsung original accessories featuring the "Gold Seal” in all mobile phones distributors’ shops in Jordan, Fadi Abu Shamat, the head of Corporate Marketing at Samsung Electronics Levant said: "We launched his campaign, to protect our consumers and their devices from the damage caused by using non-original accessories, and ensure the optimal Samsung experience."
"The use of accessories that carry the golden label confirm their authenticity and compatibility with Samsung Electronics mobile phones," he added.-TradeArabia News Service