du, the new telecom operator in the UAE, has unveiled WoW, the revolutionary new recharge card.

WoW stands for 'With more credit - that provides a whopping 20 per cent extra credit or With more time' and is available in all du authorised outlets throughout the UAE and du's online shop (e-shop).

Extra credit of 20 per cent is an introductory offer valid till December 31, 2007, while 15 per cent will be applied thereafter.

Instead of the single option provided by its competitor's recharge cards, WoW provides du Pay as you Go customers two options every time they recharge their line. Customers now have the freedom to choose between 'more credit' or 'more time'.
 
Currently customers recharge their Pay as You Go (pre-paid) lines and receive credits which do not expire as long as the customer renews the line annually. The WoW card provides this and more.

It provides customers with another option every time they recharge. This is the 'more credit' option while the standard option is now labelled as 'more time'

While the entire 'more credit' balance has to be used up within a specified validity period, each recharge denomination will have a unique validity period for the 'more credit' option: the Dh20 ($5.45) recharge card gives a value of Dh24 valid for 10 days on recharging with the 'more credit' option, Dh50 gives a value of Dh60 valid for 15 days, Dh00 gives a value of Dh120 valid for 20 days and Dh200 gives a value of Dh240 valid for 30 days.

'du is proud to offer a breakthrough product such as the WoW recharge card which will change the mobile market completely, given the extremely high percentage of Pay as You Go lines in the UAE,' said du CEO Osman Sultan.

'Just as the Pay by the Second billing contributes to reducing mobile charges for customers in the UAE, so the WoW card is another radical product delivered by du to the benefit of customers across the UAE. We continue to increase value, convenience and comfort for our customers, through innovation,' he added.

This new recharge method would appeal to all kinds of prepaid customers. Customers who have regular to high usage would prefer to use the 'more credit' option for every recharge while customers with low usage could plan to use the 'more credit' option on occasions where they need to make more calls within a short period of time for e.g. weekends or during festivals etc.

For every recharge all du prepaid customers have the freedom to choose between the 'more credit' option by entering *136* <card no.># or the 'more time' option by using the regular method of *135*<card no.>#.  However, customers are not obliged to make the choice when they buy their recharge card. - TradeArabia News Service