Al-Falak Distribution has won the Microsoft WPC (Worldwide Partner Conference) MEA Sales Excellence Award for 2013 in recognition of its performance and sales excellence among MEA distributors.

The announcement of the win was made at the annual WPC event held in the US city of Houston, and the award was presented to Ahmad Ashadawi, Al-Falak Group CEO, by Samir Noman, president of Microsoft Arabia, at a ceremony held at Al-Falak headquarters in Al-Khobar.

“The annual WPC Award is highly coveted among MEA distributors and I am delighted that Al-Falak has won this award.  We consider Al-Falak to be one of the most important distributors of Microsoft products in Saudi Arabia and this award sets the seal on our long and prosperous business partnership,’ said Noman.

Ashadawi said: “We are very proud that Al-Falak is the first company to bring the Microsoft WPC MEA Sales Excellence Award to Saudi Arabia and I thank members of Al-Falak Group for their dedication and hard work that has made this win possible. I also would like to thank Microsoft Arabia for the continuous support that has enabled our partnership to grow and develop over the years.”

Al-Falak Electronic Equipment & Supplies Company is a leading IT and communications solutions provider that has been continuously ranked as one of the top 100 Companies in Saudi Arabia. – TradeArabia News Service