Jaguar Land Rover, a leading manufacturer of premium luxury vehicles, recorded a 46 per cent growth in sales across the Mena during 2013.

The results exceeded Jaguar Land Rover’s global performance, which saw sales up 19 per cent in 2013, driven by the introduction of a series of award-winning new vehicles including the Jaguar F-Type and the all-new Range Rover Sport.

Land Rover Mena sales were up 49 per cent compared to 2012, driven by the recently introduced flagship Range Rover which is now the best-selling vehicle for the brand.  The Range Rover Sport also delivered a strong performance across the region, with sales up 25 per cent over the previous year, led in part by the overwhelming popularity of the all-new model which hit showrooms during mid-2013.

Sales across the rest of the Land Rover portfolio told the same story, including the Range Rover Evoque, the Land Rover LR4 and the Land Rover LR2, up 32 per cent, 31 per cent and 33 per cent respectively, due to the successful introduction of the 14MY versions.

Jaguar also continued to deliver a robust performance, with a sales increase of 30 per cent over 2012, including a 43 per cent increase in December 2013 alone.

The success was seen across the board, with sales of the flagship Jaguar XJ up by 38 per cent, followed by the popular XF saloon which registered a healthy growth of 19 per cent.  Sales of the Jaguar F-Type, the brand’s first two-seater sports car to be launched in more than 50 years, also surpassed the company’s high expectations and is on track to exceed its targeted share of the sports car segment.

Justin Weaving, regional sales director for Jaguar Land Rover Mena, said: “2013 has been an outstanding year for us here in the Mena region, thanks in part to the successful launch of two stunning new products – the Jaguar F-Type and the all-new Range Rover Sport.  These results are a clear demonstration of the overwhelming desire this region has for both our brands and our portfolio of luxury vehicles, as well as the success of our unwavering focus on design, technology and customer service.”

“I am confident this performance will continue in 2014 as we see the full effect of our recently introduced 14MY line-up, hotly anticipated new products such as the Jaguar F-TYPE Coupe and strategic actions to further strengthen our regional dealer network,” he added.

Amjad Saeed, general manager of Mahmoudia Motors, the sole and official dealer of the Jaguar and Land Rover brands in Jordan, said: “These results are a testament to the wide popularity of Jaguar and Land Rover vehicles across Jordan and the Mena region, and reaffirm their superiority in terms of unparalleled performance and attractive design. We eagerly look forward to seeing what 2014 has in store for the brand which we are confident will continue to reach even greater heights of success.” – TradeArabia News Service