Samsung Electronics has joined hands with Navteq, the leading provider of digital map, traffic and location data to launch the 'Samsung Navigation Quest' treasure hunt at Mall of the Emirates.

The Samsung Navigation Quest will start with a Roadshow held in Dubai Festival City, Dubai Mall and Mall of the Emirates. Throughout the month of November, consumers will be able to register for the final treasure hunt activity taking place on November 21 in Mall of the Emirates.

Sandeep Saihgal, general manager of mobile phones at Samsung Gulf Electronics said, "GPS is becoming increasingly beneficial to our everyday life. By being connected to the Internet or a cellular network, opens up new applications and services to allow the consumer to be in constant touch with families, friends and the world."

"Through using a GPS, it makes it easier for the consumer to navigate specific locations while being on the move without the need to refer to an actual map," he stated.

“We feel the Samsung Navigation Quest is the ideal platform to better familiarise the consumer with the latest GPS enabled Samsung mobile phones. Through this activity we re-affirm the benefits of GPS technology through engaging our consumers in a fun treasure hunt activity with lots of exciting prizes to be won.” Saihgal added.

Ghassan Freij, sales director & general manager, Mena, Navteq said, "We are pleased to support the Samsung Navigation Quest to create excitement and a sense of adventure around navigation and to showcase the benefits that navigation brings to personal GPS-enabled devices and their users."

"With the rapid growth in GPS phone sales in the region, navigation is fast becoming a standard feature for mobile devices and a mass market category," he added.-TradeArabia News Service