Masafi, one of the leading FMCG brands across the Middle East, has launched a co-branded special label with the Dubai Summer Surprises (DSS) mascot Modhesh on its 500 ml bottles.

As part of its partnership with Modhesh World 2010, the region’s biggest indoor edutainment venue and main attraction of DSS, Masafi will quench the thirst of the little ones at the 37,000 sqm Modhesh World at Dubai Airport Expo, during the entire duration of DSS running till August 7.

Masafi is the sole provider of drinking water at Modhesh World.

“Masafi’s association with Modhesh World demonstrates our social commitment to the summer festival and provides us a unique chance to be the exclusive provider of co-branded water at the most-sought-after kids’ destination,” stated Makram Haidar, brand manager of Masafi.

Attractions at Modhesh World 2010 include a huge fun fair, a scooter zone, the Modhesh Magical Forest, a 4D cinema display, an inflatable zone, magic planet zone, a mini zoo and entertainment areas as also a sports zone beaming live telecasts of the 2010 FIFA World Cup on giant screens.-TradeArabia News Service