Coffee Planet, known for its fresh coffee ‘on-the-go’ in convenience stores throughout the UAE, has launched its retail coffee range fresh from its own state-of-the-art roastery in Dubai.

The range which comes in branded coffee bags can now be seen on the shelves in petrol station convenience stores and supermarkets, a statement said.

The range includes whole beans and ground coffee and comes with names such as, “The Awakening Original House Blend”, “Velvet Infinity” and “Desert Rise” with a choice of medium and dark roast options.

“Consumers are becoming increasingly discerning about the coffee they are drinking today, meaning that the market for fresh premium coffee at home is experiencing exponential growth,” said Richard Jones, managing director, Coffee Planet.

“While cheaper, instant coffee remains the dominant force in at-home coffee drinking, more and more people are prepared to grind their own beans and use a French press/ plunger or small coffee machine to make their favourite coffee in the mornings.”

Jones added: “We source our 100 per cent Arabica green beans direct from farms all over the world, blend them and roast them in our own roastery here in Dubai, controlling quality and delivering to stores straight away.” – TradeArabia News Service