The official kids’ merchandise of Manchester United, known for legends such as Wayne Rooney, Edwin Van Der Sar, Ryan Giggs and Rio Ferdinand, is now available in the Middle East for young football fans.

Magicwell UK and its Dubai-based partner Big Ben Trading joined hands with Manchester United Merchandising Ltd (MUML), officially giving Magicwell lisence to design, manufacture and distribute fashion apparel and accessories with Manchester United official logo, for children. The company will launch a whole line of apparel across the Middle East.

The range, now available in select stores across the Middle East, features the latest collection for children aged two to 14 years and includes pyjamas, caps, socks and beach towels adorned with the club’s distinctive red crest. A collection of Polos, T-shirts, denim wear, and tracksuits are also expected to be launched soon, a statement from the company said.

Magicwell has been in the business of licensed kids’ apparel for a decade and is existing licensee for brands such as Barbie. In the Middle East, Magicwell operates through its marketing arm, Big Ben Trading which is based in Dubai Textile City.

Big Ben Trading has been established in the Middle East for the past 21 years and has earned a reputation for supplying good quality children and infant apparel to most of the major players in the region. Its collections are sold at all major retail chains of children’s clothing, the statement said.

The company will market the Manchester kids’ apparel line to 11 countries in the Middle East. Each garment will have an official hologram to foil imitators and help control copyright infringement and piracy. 

“We realise that there is a huge community of dedicated Manchester United fans in the Middle East and our partnership with Magicwell and Big Ben will only serve to bring our younger fans closer to their favourite team,” said Romain Gardair of Manchester United Merchandising.

“Manchester United has evolved as one of the biggest global brands and continues to inspire entire generations of sports lovers in the region,” said Robert Mirpuri, of Magicwell. “In the Middle East especially, being associated with this prestigious brand is a milestone development in our history.” – TradeArabia News Service