An Emirati entrepreneur has announced the launch of Colors Touch, a boutique chain for Arabic casual designer wear for women and make-up cosmetics in Dubai.

Commenting on the launch, Fuad Abdul Raza Rahma, the founder and chairman of Colors Touch, said that the home grown enterprise will cater to the middle to upper segment of the women’s designer wear market primarily focused at a local and Arab audience.

The brand, which is in its first phase of expansion, will enhance its footprints in Dubai in 2012 by opening three more retail outlets, said Rahma.

'We believe that being a home grown local entity, Colors Touch comes with immense knowledge and awareness on the local culture and sensitivities, and that is a definitive advantage,' he noted.

'Coupled with this our positioning as a bespoke designer wear house which is adept at blending local design culture with contemporary global trends in fashion,' said Fuad.

He pointed out that the expansion of Colors Touch will be in three phases. “Our initial focus will be on our home ground of Dubai and in the next three months we will add three more retail outlets for fashion and cosmetics in Jumeirah, followed by one more later this year.'

'In the second phase which we will roll out in the middle of next year, we are looking at expanding our footprints to the whole of the UAE, with the Northern Emirates in focus, Fuad added.

Currently, the flagship Colors Touch outlet is in Arabian Center, Mirdiff which houses both readymade fashion and a variety of cosmetics products under one roof.

“Once we have gained a substantial grip in the UAE market and the brand has taken off in the home market, we will look at expanding our presence to the GCC in a third phase. However, we may go for offering franchises of Colors Touch to retail markets in GCC even before our actual presence in fashion and cosmetics,” he said.

The cosmetics business of Colors Touch, undertaken through a sister company, Colors Makeup Paris,  represents three major brands – Jioney and Colors and plans are to enhance the brand portfolio further adding new global brands as well as by creating own brands in the cosmetics segment.

'While fashion will remain a primary focus in the first phase of the company’s operations, the business of cosmetics and beauty accessories will also accelerated as the market’s potential for this segment is huge,' he added.-TradeArabia News Service