Darlie Global FZC, owner and manufacturer of natural wellness products, has opened a new manufacturing plant in Dubai, UAE, as part of its initiative to pioneer a range of products catering to a growing number of consumers looking for healthier and more natural alternatives in personal care.

The facility will locally produce Dr Neem, a global pioneering brand of personal hygiene products made of natural ingredients and free of harmful chemicals, and Mr Darlie, a global brand known for its innovative range of sustainable oral healthcare solutions, said a statement from the company.

Both these products will be manufactured in the company’s manufacturing unit in Dubai, taking advantage of the country’s strategic location as a regional hub for exports and making it viable for the company to expand its market reach, it stated.

In addition, the UAE is one of the top markets in the region for these products.

Recent market studies have revealed that demand for organic and natural products in the country continues to gain traction with retail spaces increasing by 60 per cent during the last four years, it added.

Darlie Global CEO Sakib M. Rahman said: "Introducing these brands to the Middle East and North Africa (Mena) market is a great opportunity as demand for natural and healthy products continue to grow in the region. "

"We are initially launching them here in the UAE while looking to expand across the region to cater to a consumer base that appreciates health and wellness products that is within reach of consumers giving more value to affordability."

"We are confident that the two brands will immediately have a market following given their innovative blend of ingredients that appeal naturally to consumers’ preferences," he added.-TradeArabia News Service