Gulf Air has extended its General Sales Agent (GSA)  contract with Aviareps to include Belgium and Luxembourg.

Till now the company was representing it in Switzerland and the Czech Republic.

The Belgian Aviareps subsidiary located in Diegem will handle the sales, marketing and ticketing activities on behalf of Gulf Air with immediate effect.

“Europe is an important market for us, and to enhance our presence we needed a company with a proven track record,” explained Ahmed Ali Hajee, Gulf Air’s general manager, Offline Markets.

“We wanted to continue the expansion of our cooperation with Aviareps because of the effective methods they use in selling our services and raising our brand awareness. So it was logical that we chose them for our Belgian and Luxembourg representation,” he added.

Gulf Air operates  35 direct flights per week from Frankfurt, Paris and London to Bahrain.

Over the next five years Gulf Air is planning to re-fleet itself to further strengthen its presence.

It recently signed a deal worth nearly $6 billion with Boeing to purchase up to 24 Boeing 787 aircraft and another deal with Airbus for 35 aircraft, including A320s and A330s.- TradeArabia News Service