Gloria Hotels and Resorts will be participating at ITB Berlin 2016 next month for the fifth consecutive year as it launches new global sales offices in UK, China, India and the Middle East along with new summer packages to target outbound travel from these markets.

As part of the representation, AVIAREPS UK, China and India office will be responsible for sales and marketing activities while AVIAREPS Dubai office will be responsible for PR activities, which will develop sales and marketing strategies and brand awareness campaigns on its two existing properties; Gloria Hotels and Yassat Gloria Hotel and Apartments.

Freddy Farid, area general manager of Gloria Hotels and Resorts, said: “UK, China, India and the Middle East have long been important markets for Gloria Hotels and Resorts. Commensurate to this, and demonstrating our commitment to these markets, we are delighted to announce the appointment of dedicated sales directors and PR representative in each of these markets to closely communicate the benefits and unique experiences that Gloria Hotels and Resorts have to offer. With AVIAREPS’ networks and local expertise we are confident we have the right partner to help us achieve our ambitious goals of growing our UK, China, India and Middle East market share.

On the opening day of ITB Berlin, Gloria Hotels and Resorts will unveil its new early summer package ‘Spring into summer’ offering the best rate for spring and free half board, valid from March 1 till 30 September.

ITB Berlin will take place from March 9 to 13 in Berlin, Germany. –TradeArabia News Service