Dubai Business Events (DBE), the city’s official convention bureau and part of the Dubai Department of Economy and Tourism, has concluded its participation at IBTM World 2025 in Barcelona, further reinforcing Dubai’s position as one of the world’s most dynamic business events destinations.
IBTM World 2025 closed with a strong note, delivering one of its most engaging and commercially successful editions. The show welcomed nearly 12,000 participants from around the world for three days of ideas, activations, and 79,000+ pre-scheduled meetings, an 8% rise on 2024.
Dubai Business Events (DBE), the city’s official convention bureau and part of the Dubai Department of Economy and Tourism, has concluded its participation at IBTM World 2025 in Barcelona, further reinforcing Dubai’s position as one of the world’s most dynamic business events destinations.
IBTM Exhibition Director, Claudia Hall, officially opened the 2025 edition of IBTM World in Barcelona with a ribbon cutting alongside several event partners to mark the long history of hosting the event in the city.
As artificial intelligence (AI) applications are increasingly used across the travel sector, IBTM World 2025 is emphasising how business events create real-life experiences and boost the global economy with a refreshed brand identity that is being debuted this week.
IBTM World, the leading international trade show for the meetings and events industry, has announced a further wave of new international exhibitors for this year’s event, which is due to take place at Fira de Barcelona from November 18 to 20.
