The first phase of Keturah Ardh, a heritage-wellness integrated luxury community being developed by MAG Group in Dubai, has sold out, with all 558 luxury townhouse plots acquired in just six months for AED1 billion ($272.2 million).
The Middle East and North Africa is outpacing Europe as the second fastest-growing wellness real estate market as global buyers make quality of life their main investment goal. The Mena market is expanding at just over 22% annually just behind Latin America–Caribbean (24%), said a report.
Swedish water purification and beverage innovator Bluewater, along with its Emirates-based distribution partner NIA, has reported overwhelming interest in their commercial water dispensers at Dubai Active, the Middle East’s largest health, wellness, and fitness event.
The UAE's wellness economy is growing rapidly, valued at $40.8 billion, according to a GWI report. It leads the Mena region in wellness real estate, personal care, and spa revenue, and excels in public health, physical activity, and workplace wellness sectors.
Leading sustainability and low carbon footprint lifestyle developer Fakhruddin Properties has launched its flagship Dubai Islands project – Treppan Serenique Residences – at a gala VIP event held at Mandarin Oriental Jumeira, Dubai on November 13.
As Saudi Arabia continues its rapid growth in the wellness sector, Circle enters the market as a strategic collaboration between UK and Saudi founders, designed to meet the rising demand for holistic, performance-driven health experiences.
The Oberoi Group has launched ASMI by Oberoi, a wellness programme that blends Indian wisdom with modern practices. ASMI by Oberoi will debut at Oberoi Hotels & Resorts in India, with plans for international expansion in 2026.
Riyadh Air has partnered with Saudi wellbeing brand Kayanee to enhance in-flight comfort for its Business Elite, Business, and Premium Economy passengers. The collaboration will provide specially designed amenity kits and loungewear to refresh and rejuvenate guests throughout their journey.
Modon Hospitality, the specialist hospitality arm of Abu Dhabi developer Modon Holding, has announced its new luxury active lifestyle offering, Olympia Resort Abu Dhabi, on Hudayriyat Island, featuring key facilities such as a reboot recovery lounge; inter-connecting family rooms, spa and nutrition-focused dining.
Red Sea Global (RSG), a leading developer powered by Saudi PIF, has secured a SAR6.5 billion ($1.73 billion) funding for its ultra-luxury wellness destination, Amaala, featuring more than 1,400 hotel rooms across eight different resorts.
