AMRB, a research consultancy part of Kantar Group, has announced the launch of a client service hub in Riyadh.
The agency, headquartered in Dubai, has had operations offices in Jeddah and Riyadh since 2001, and has now expanded it
Ethical behaviour is the key component of corporate reputation for residents in Bahrain with 91 per cent of consumers influenced by a company's behaviour in making a purchase decision, a report said.
That is one of the key con
KFC Arabia has ranked high as the favoured brand among youths in the Mena region, with 12 per cent choosing it over other rivals such as McDonald’s (9 per cent), a report said.
KFC topped the list of overall favourite brands
Emirati teenagers spend four times more than that of global teens with an average weekly spending of $103, as compared to $28 of a global teen, said a report.
AMRB, a Dubai-based leading market research agency and TRU, the pioneer in globa
AMRB, a Dubai-based market research firm, has signed an agreement with Yankee Group, the global connectivity experts, to exclusively work as their associates for the Mena region.
The agreement with AMRB will bring regionally imperative th
AMRB, a Dubai-based market research firm has signed a strategic agreement with Yankee Group, the global connectivity experts to exclusively work as their associates for the Mena region.
This vital relationship between Yankee Group and AMRB