Friday 1 August 2014
 
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Online advertising

Online ad spend to hit $1bn in Mena

Online advertising spending totalled $300 million in the Mena region in 2013, and is increasing at a 37 per cent growth rate a year to reach $1 billion in 2017, said an industry expert. “Online advertising is an essential dr

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AdZouk offers new online advertising tools

AdZouk, one of the region's leading online advertising networks, has launched two new divisions aimed at heightening results by increasing click-through and conversation rates. The Data Division will provide advertisers with a

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Mena online ad spend to hit $1bn

Online advertising expenditure in Mena, estimated to be around $300 million today, is growing rapidly at 37 per cent a year and the spending is expected to reach $1 billion in 2017, a report said. Digital branding and advertising

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OOX to showcase online advertising tool

OOX, Out-n-Out Online Xperts, will showcase its online advertising monitoring tool at an upcoming trade show for online professionals in Abu Dhabi. The Internet Show Middle East 2011 will run on September 27 and 28 at the Abu Dhabi Nationa

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OOX to showcase online advertising tool

OOX, Out-n-Out Online Xperts, will showcase its online advertising monitoring tool at an upcoming trade show for online professionals in Abu Dhabi. The Internet Show Middle East 2011 will run on September 27 and 28 at the Abu Dhabi Nationa

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New platform to transform online activity

A new electronic platform, under development for the past two years by research and management firm ByLaw Consultants, is set to revolutionise E-commerce, online advertising and social networking. The new platform is the result of extensiv

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Online advertising 'growing fast'

The annual value of pan-European online advertising is set to reach 16bn euros ($22 billion; £10.8 billion) by 2012, more than double that of 2006, says a study. The report by research body Forrester said online adverts would leap to 18 pe

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