Accor's Emblems Collection has launched its flagship property, Lucknam Park Hotel & Spa, and plans to open six more luxury hotels over the next two years.

Each property emphasises unique character and local heritage, showcasing intimate, thoughtfully designed experiences that blend luxury with local culture.

The Emblems Collection celebrates distinctive properties, including heritage mansions and modern retreats, offering elevated intimacy and personalised service through a "Master of the House."

Guests can enjoy unique culinary experiences centered around locally sourced "Emblematic Ingredients," crafted into special menus and the brand’s signature Travel Cake.

Lucknam Park, with a rich 900-year history, becomes the first hotel in the collection, combining grandeur with modern comforts across its estate.

Upcoming properties include Rimrock Banff in Canada, Masseria Furnirussi in Puglia, Palazzo Sozzini Malavolti in Siena, and Relais San Clemente near Perugia.

By 2027, Elatos Resort in Greece and Bellevue Hotel Cortina d’Ampezzo will also join the collection.

With plans for up to 60 properties worldwide over the next decade, Emblems Collection aims to redefine luxury hospitality across Europe and the Americas.

Maud Bailly, CEO Sofitel Legend, Sofitel, MGallery and Emblems Collection, said: “Emblems Collection is built around the essence of understated, quiet luxury - where true elegance lies in a timeless sense of exclusivity and intimacy. We carefully select iconic properties and destinations that allow our guests to reconnect with themselves, far from the noise of everyday life. In a fast-paced world, we value privacy and tranquillity, offering sanctuaries where luxury isn’t loud, but deeply felt. Each Emblems Collection hotel embodies authenticity, grace, and soul - because it’s not just beauty that defines a place; it’s the soul that makes it unforgettable. It’s the soul that makes Emblems.” -TradeArabia News Service