Moment Factory, the global entertainment studio renowned for transforming airports, museums, public spaces, events, theme parks and natural sites into immersive destinations, is establishing a regional office in Abu Dhabi.
Leveraging 25 years of multimedia innovation, the studio aims to support the UAE’s rapid growth through high-profile collaborations.
Building on over five years of work in the region, this strategic hub allows Moment Factory to actively support the development of ambitious, large-scale cultural destinations by leveraging its creative and technological expertise to bring people together and inspire a shared sense of wonder through memorable experiences.
Among its recent standout projects in the region, Moment Factory is honored to collaborate with the Natural History Museum Abu Dhabi, located in the Saadiyat Cultural District, and Miral, bringing to life a new generation of immersive exhibitions and experiences for visitors of all ages.
In addition to this permanent work, the studio collaborated with People on the grand opening of the museum, where it acted as creative consultant and content creator for the ceremony.
This collaboration with People also extended to the production of a multimedia show for the Eid Al Etihad celebrations inaugurating the Zayed National Museum, an event commissioned by the National Projects Office.
Expanding its expertise across various sectors, Eagle Hills Properties commissioned Moment Factory to develop a permanent, immersive multimedia experience, transforming the iconic Al Ain Oasis heritage site into a captivating walkthrough.
Furthermore, the studio teamed up with Brag World for the BEE’AH Headquarters in Sharjah, delivering custom content for kinetic digital stations and the building’s LED facade.
Moment Factory’s reach in interactive entertainment continues with the return of its Augmented Games to the MOTN Festival, following Hiwy Games, a successful adaptation inspired by traditional Emirati culture for the UAE Olympic House in Paris.
By forging strong, lasting relationships with regional collaborators, the studio aims to create iconic destinations and innovative immersive experiences that celebrate the region’s identity and cultural heritage.
“We are particularly excited to lend our expertise to the current momentum, focusing on landmark projects that will define the region’s entertainment future. Expanding into Abu Dhabi represents a major milestone for us, providing an opportunity to push the boundaries of innovation and creativity into new territories and grow alongside the region’s ambitious vision,” says Dominic Audet, Co-Founding Partner and Chief of Innovation at Moment Factory. -TradeArabia News Service
