Saudi Public Investment Fund's (PIF) tourism, travel, and entertainment ecosystem aims to capitalise on the growing Saudi tourism industry by developing strategic assets that generate reliable returns, improving air‑connectivity and leveraging world‑class events to attract visitors. 

It will support the creation of more than 100,000 hotel rooms, introduce over 70 new tourism experiences, deliver three stadiums ready to host the 2034 FIFA World Cup, expand King Salman International Airport’s capacity to accommodate 96 million passengers — aligned with the Kingdom’s goal of welcoming 150 million tourists annually by 2030, said PIF Governor Yasir Al-Rumayyan, detailing PIF's 2026-2030 strategy.

The ecosystem includes flagship entities such as Red Sea International, Qiddiya, Savvy Group for e‑sports, SURJ Sports Investment, Expo 2030 Riyadh, King Salman International Airport, and Riyadh Air.

Between 2021 and 2024, PIF contributed roughly one-third of the Kingdom’s non-oil real GDP growth, delivering SAR910 billion ($242.57 billion) in cumulative impact. Investments in non‑oil sectors, particularly tourism, have enabled the development of more than 3,600 hotel rooms and the operation of 19 international hotels across the Red Sea, Qiddiya, AlUla and Diriyah projects. 

Local content spending reached SAR207 billion in 2024 alone, representing 44% of the Kingdom’s non-oil revenue. The proportion of local content also rose, moving from 46 % in 2020 to 57 % by the end of 2024 across PIF and its portfolio, he said.