Radisson Hotel Group has introduced an AI-powered real-time price matching feature that automatically matches lower publicly available room rates found on third-party booking platforms, aiming to simplify direct hotel bookings.

The technology, now available across all Radisson Hotel Group properties worldwide, verifies eligible lower rates instantly and applies them on RadissonHotels.com without requiring guests to submit claims, screenshots or wait for manual approval.

The system monitors prices from major online travel agencies, including Booking.com, Expedia, Hotels.com, Agoda, Priceline, Trip.com and Makemytrip, as well as search platforms such as Google Hotels.

Guests benefit from guaranteed competitive pricing when booking directly, while hotel teams are freed from handling manual price match requests.

Radisson said the automated solution also provides better insights into pricing performance and customer behaviour.

The launch replaces the group's traditional Best Online Rate Guarantee programme and forms part of its broader digital transformation strategy focused on AI, automation and strengthening direct customer relationships.

"Today’s travellers expect speed, simplicity and confidence when they book,” says Gianni Di Fede, Global Chief Commercial Officer at Radisson Hotel Group. “Price matching is our commitment to ensuring that guests who choose to book directly with us never have to wonder whether they could have found a better deal elsewhere. By automating the process in real time, we are making direct booking simpler and more transparent while delivering greater value to both guests and hotel partners.” -TradeArabia News Service