Following a highly successful Season 7, which drove a 26% increase in B2B revenue and saw 72% of visitors purchase safari bundles, Dubai Safari Park is gearing up for its highly anticipated Season 8 launch on 12 October 2026.
In an interview with TTN, Park Director Muna Alhajeri
detailed the strategic developments shaping the park's future.
To capture growing international demographics, the park has
strengthened its source market representation, appointing Buzz Marketing for
India and Action Global for Russia and the CIS.
Seamless logistics remain a top priority for travel trade
partners.
To achieve this, the
park is upgrading its B2B portal, VGS, allowing agents to easily access
contracts, rates, and sales toolkits.
Crucially, Dubai Safari Park is also launching a dedicated
mobile application, leveraging modern technology to curate entirely seamless
journeys, booking systems, and logistics tailored directly to agent and group
needs.
When asked about the revamped focuses underpinning Season 8,
Alhajeri revealed their new brand platform: "Live More Wild Life".
"This platform encourages a renewed connection to wildlife conservation,
education, nature, and discovery," Alhajeri explained.
The core strategy heavily implements edutainment,
integrating conservation awareness into every visitor touchpoint.
The park is also leveraging its recent WAZA and EAZA
memberships, alongside a successful breeding programme that welcomed 144
newborn animals, to attract eco-conscious travellers.
A major highlight for the travel trade is the Royal Safari
Experience, debuting in November 2026. This premium package offers a four-hour
private guided VIP tour for up to 10 guests, complete with elite treatment and
reserved seating.
"Considering our immense growth with travel trade
partners, we wanted to provide them with unique experiences and diversify our
offering," Alhajeri stated.
By combining advanced digital tools like the new mobile app with unmatched luxury encounters, Dubai Safari Park enters Season 8 firmly established as a premier global destination.
- By Olivia Middleton
