AW Rostamani Group (AWR Group) today (October 5) unveiled a refreshed brand identity for its real estate arm AWR Properties, marking a new chapter focused on purposeful growth, signalling the next phase in the evolution of one of the UAE's longest-established real estate owners and operators.

Managing a portfolio spanning more than 6 million square feet across residential, commercial and hospitality assets, AWR Properties has expanded its portfolio by 20% in the last two years while continuing to strengthen its reputation for customer-centric property management, operational excellence and long-term asset stewardship.

The refreshed identity reflects the continued evolution of AWR Properties into a more technology-enabled, customer-focused real estate business, aligned with AWR Group's purpose to Embrace Generation Next and its commitment to creating sustainable value across generations. 

Central to this strategy is a long-term ownership approach focused on enhancing existing assets alongside portfolio growth. Backed by the strength and legacy of AW Rostamani Group, AWR Properties takes a long-view approach to real estate, continually investing in its portfolio, customer experience and operational excellence. Today, the company manages more than 6 million square feet of residential, commercial and hospitality assets, serving over 3,700 customers across the UAE while maintaining a strong focus on quality, service and sustainable growth.

Fareed Aljanahi, Chief Executive Officer of AWR Properties, said: " This brand evolution reflects far more than a visual change. It represents the direction of our business as we continue to transform how real estate is experienced, managed and sustained for the future. Over the past five years, we have significantly expanded our portfolio while strengthening our focus on customer experience, digital innovation and responsible asset management. As we enter our next growth chapter, our ambition is to continue creating communities and workplaces that deliver lasting value for residents, businesses and future generations, while remaining firmly aligned with AWR Group's purpose to 'Embrace Generation Next'."

A key pillar of AWR Properties' evolution has been its investment in digital convenience and self-service capabilities. Today, 98% of residential lease renewals are completed digitally, while resident adoption of the AWR Properties app has also reached 98%, contributing to a 122% increase in digital transactions compared with two years ago.

The transition has significantly reduced paper-based processes while streamlining customer journeys, improving renewal experiences and contributing to higher resident satisfaction levels.

As part of its long-term growth strategy, AWR Properties continues to expand both its portfolio and geographic footprint, including planned growth beyond Dubai.

Among its upcoming developments is Barsha - V8 Al Barsha, an exclusive boutique community of luxury villas in Al Barsha. Designed around privacy, smart-home living and premium contemporary design, the development offers a curated lifestyle experience featuring Italian finishes, landscaped communal spaces, wellness amenities and carefully planned community environments for discerning homeowners.

Sustainability is deeply embedded within AWR Properties' long-term asset management strategy. Through investments in solar energy, energy and water efficiency enhancements, EV charging infrastructure and circular waste management initiatives, the company is continuously improving the environmental performance of its portfolio while creating more resilient, future-ready communities for residents and businesses alike.-TradeArabia News Service